{"id":58651,"date":"2021-12-01T13:38:19","date_gmt":"2021-12-01T12:38:19","guid":{"rendered":"https:\/\/kunmedierne.dk\/mors\/?p=58651"},"modified":"2024-08-12T13:35:44","modified_gmt":"2024-08-12T11:35:44","slug":"jesperhus-feriepark-er-solgt","status":"publish","type":"post","link":"https:\/\/kunmedierne.dk\/mors\/jesperhus-feriepark-er-solgt\/","title":{"rendered":"Jesperhus Feriepark er solgt"},"content":{"rendered":"<p><strong>LEGIND<\/strong>:\u00a0Den popul\u00e6re feriepark, der netop har vundet priser for bedste b\u00f8rnevenlige ferie og bedste online underholdning, er blevet opk\u00f8bt af skandinaviske First Camp. Efter en lang r\u00e6kke \u00e5r med fremgang i bes\u00f8gstal og en sund \u00f8konomi, er tiden helt rigtig til at slippe t\u00f8jlerne, vurderer de fire Overgaard-br\u00f8dre, der ejer Jesperhus.<\/p>\n<p>De nye skandinaviske ejere, First Camp, har v\u00e6ret yderst imponerede over Jesperhus&#8217; udvikling de senere \u00e5r &#8211; ikke mindst Jesperhus&#8217; evne til at koble b\u00f8rnevenlig ferie med online underholdning. De har derfor ingen intentioner om at \u00e6ndre p\u00e5 Jesperhus&#8217; strategi &#8211; tv\u00e6rtimod vil de investere i den.<\/p>\n<a class=\"dvrt-link\" onClick=\"cdmtrack_click(147315,jQuery(this));return false\" href=\"https:\/\/sdrhaa.dk\/\"><img decoding=\"async\" style=\"width:100%;\" src=\"https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2025\/05\/260302Sdr-HaaDin-gebyrvenlige-sparekasse_mors-002.gif\"><\/a><script>cdmtrack_view(147315);<\/script>\n<p>&#8220;Vi har v\u00e6ret meget imponerede over, hvordan Overgaard familien og hele Jesperhus-teamet har udviklet ferieparken til en af de mest popul\u00e6re feriedestinationer for b\u00f8rn i Danmark. Jesperhus er et f\u00f8rende eksempel p\u00e5 at skabe attraktive fysiske oplevelser for g\u00e6sterne, og linke dette til en verdensklasse digital tilstedev\u00e6relse. Som nye ejere vil vi bevare alle disse gode ting og fortsat investere i universet. Jesperhus vil blive ledet som en separat enhed i vores k\u00e6de med sit eget brand,&#8221; siger Johan S\u00f6\u00f6r, Group CEO i First Camp.<\/p>\n<p>Selve Blomsterparken \u00e5bnede f\u00f8rste gang i 1966 og campingpladsen i 1976 og ferieparken har v\u00e6ret i rivende udvikling lige siden. I dag er Jesperhus en af de st\u00f8rste ferie-destinationer i Skandinavien med op imod en kvart million g\u00e6ster om \u00e5ret.<span class=\"v1oneComWebmail-Apple-converted-space\">\u00a0<\/span><\/p>\n<a class=\"dvrt-link\" onClick=\"cdmtrack_click(104781,jQuery(this));return false\" href=\"https:\/\/www.fmspks.dk\/\"><img decoding=\"async\" style=\"width:100%;\" src=\"https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2022\/02\/vip-froeslev-mollerup-sparekasse.jpg\"><\/a><script>cdmtrack_view(104781);<\/script>\n<p>De fire br\u00f8dre Jesper, Peter, Karsten og Ole Overgaard overtog i 1986 Jesperhus fra deres for\u00e6ldre Niels og Edith Overgaard, og har drevet Jesperhus i over 40 \u00e5r. Jesper, Peter og Karsten har arbejdet fuld tid for Jesperhus i alle 40 \u00e5r, hvor Ole har v\u00e6ret bestyrelsesformand.<span class=\"v1oneComWebmail-Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Jesperhus har v\u00e6ret og er fortsat i en rivende udvikling, og har de seneste par \u00e5r sat rekorder p\u00e5 stort set alle parametre.<span class=\"v1oneComWebmail-Apple-converted-space\">\u00a0<\/span><\/p>\n<p>&#8220;Det er med en blanding af b\u00e5de stolthed og vemod, at vi slipper n\u00f8glerne til den virksomhed, vores for\u00e6ldre startede tilbage i 1966 og som b\u00e5de har v\u00e6ret en k\u00e6mpe del af vores opv\u00e6kst og arbejdsliv lige siden. Det er dog med helt ro i maven, at vi overdrager n\u00f8glerne til Johan, Ola, First Camp-teamet og Norvestor. Vi mener, at de er de helt rigtige ejere af Jesperhus og vi er sikre p\u00e5, at vores st\u00e6rke Jesperhus-team vil blomstre endnu mere med dem i ryggen,&#8221; siger de fire Overgaard-br\u00f8dre.<\/p>\n<a class=\"dvrt-link\" onClick=\"cdmtrack_click(104783,jQuery(this));return false\" href=\"https:\/\/konpap.dk\/\"><img decoding=\"async\" style=\"width:100%;\" src=\"https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2023\/10\/Kun-Mors-banner.jpg\"><\/a><script>cdmtrack_view(104783);<\/script>\n<p>Alle fire br\u00f8dre planl\u00e6gger at tr\u00e6kke sig fra Jesperhus i l\u00f8bet af 2022 som led i overdragelsen. Den nuv\u00e6rende ledelse i Jesperhus vil blive i virksomheden i transitionsperioden. Parallelt vil First Camp begynde at kigge efter en ny operationel leder, som vil tr\u00e6de ind i l\u00f8bet af 2022.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ny erfaren ejer<\/strong><\/p>\n<p>First Camp ejes af den skandinaviske kapitalfond Norvestor, der udelukkende investerer i nordiske virksomheder med potentiale for v\u00e6kst og har stor fokus p\u00e5 b\u00e6redygtig udvikling. First Camp selv er en st\u00e6rk finansiel, professionel og langsigtet investor.<\/p>\n<p>First Camp er f\u00f8rende indenfor resorts og campingpladser i Skandinavien. Selskabet har bl.a. 55 campingpladser heraf seks i Danmark.<span class=\"v1oneComWebmail-Apple-converted-space\">\u00a0<\/span><\/p>\n<a class=\"dvrt-link\" onClick=\"cdmtrack_click(104787,jQuery(this));return false\" href=\"https:\/\/www.jyskebank.dk\/kontakt\/afdelingsinfo?departmentid=11890\"><img decoding=\"async\" style=\"width:100%;\" src=\"https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2023\/10\/260325JyskeBankMorsNy-1.jpg\"><\/a><script>cdmtrack_view(104787);<\/script>\n<p>Som en del af transaktionen k\u00f8bes aarhusianske Somatic ind i Jesperhus. Somatic har haft ansvaret for online markedsf\u00f8ring, sociale medier, app\/spil-udvikling, animation samt konceptudvikling og design af nye investeringer i Jesperhus.<\/p>\n<p>Jesperhus besk\u00e6ftiger cirka 40 fastansatte og cirka 400 s\u00e6sonansatte. Overtagelsen sker med virkning fra den 1. januar 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LEGIND:\u00a0Den popul\u00e6re feriepark, der netop har vundet priser for bedste b\u00f8rnevenlige ferie og bedste online underholdning, er blevet opk\u00f8bt af skandinaviske First Camp. Efter en lang r\u00e6kke \u00e5r med fremgang i bes\u00f8gstal og en sund \u00f8konomi, er tiden helt rigtig til at slippe t\u00f8jlerne, vurderer de fire Overgaard-br\u00f8dre, der ejer Jesperhus. De nye skandinaviske ejere, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":35441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[171],"class_list":["post-58651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lokalt","tag-turisme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jesperhus Feriepark er solgt - Mors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kunmedierne.dk\/mors\/jesperhus-feriepark-er-solgt\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jesperhus Feriepark er solgt - Mors\" \/>\n<meta property=\"og:description\" content=\"LEGIND:\u00a0Den popul\u00e6re feriepark, der netop har vundet priser for bedste b\u00f8rnevenlige ferie og bedste online underholdning, er blevet opk\u00f8bt af skandinaviske First Camp. 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