{"id":34037,"date":"2020-10-25T16:20:38","date_gmt":"2020-10-25T15:20:38","guid":{"rendered":"https:\/\/kunmedierne.dk\/mors\/?p=34037"},"modified":"2024-08-12T13:43:59","modified_gmt":"2024-08-12T11:43:59","slug":"80-deltagere-til-kickoff-moede-for-destination-limfjorden","status":"publish","type":"post","link":"https:\/\/kunmedierne.dk\/mors\/80-deltagere-til-kickoff-moede-for-destination-limfjorden\/","title":{"rendered":"80 deltagere til kickoff-m\u00f8de for Destination Limfjorden"},"content":{"rendered":"

NYK\u00d8BING<\/strong>: 80 deltagere fulgte med fra egne stuer, da Destination Limfjorden torsdag holdt kickoff-m\u00f8de for turismeerhvervet i de tre kommuner Mors\u00f8, Skive og Struer.<\/p>\n

M\u00f8det skulle oprindeligt v\u00e6re foreg\u00e5et fysisk hos Jesperhus, hvor det skulle sparkes i gang med netv\u00e6rket blandt de 64 tilmeldte akt\u00f8rer. Men p\u00e5 grund af stigninger i covid19-smittetal blev arrangementet afholdt online.<\/p>\n

Det fort\u00e6ller Destination Limfjorden i en pressemeddelelse, der ogs\u00e5 ser fremad.<\/p>\n

“Det nye destinationssamarbejde i Struer, Skive og Mors\u00f8 Kommuner har ikke ligget p\u00e5 den lade side, siden vi gik i gang i sommers. Vi har arbejdet p\u00e5 h\u00f8jtryk for at sikre den bedst mulige start for samarbejdet, og derfor er vi nu klar til at l\u00f8fte sl\u00f8ret for de strategiske rammer, det nye brand samt kommende projekter,” siger Kristina Lehmann Schj\u00f8tt, direkt\u00f8r for Destination Limfjorden.<\/p>\n

P\u00e5 m\u00f8det gennemgik hun processen bag strategi- og brandingarbejdet og fremlagde udkastet til den strategiske ramme.<\/p>\n

“Det var en meget speciel oplevelse at pr\u00e6sentere arbejdet online, ikke mindst fordi interaktionen med deltagerne ikke er den samme over en sk\u00e6rm, som hvis de havde v\u00e6ret der fysisk. P\u00e5 trods af det fik vi mange flere tilmeldinger, efter at arrangementet var gjort online. Det vil sige, at vi kunne dele det med endnu flere,” siger Kristina Lehmann Schj\u00f8tt.<\/p>\n

\n

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\n

Brand, brandimage og det kommende logo blev pr\u00e6senteret af Henrik Koch fra Related, der ogs\u00e5 tidligere har spillet en rolle omkring Limfjorden, da de helt tilbage i 2013 udarbejdede m\u00e5lgruppeanalyser, brandimage med videre til det, der senere blev til Enjoy Limfjorden.<\/p>\n

“Det har v\u00e6ret vigtigt for os at involvere b\u00e5de erhvervet, akt\u00f8rerne og kommunerne i denne proces, hvorfor vi startede med at interviewe akt\u00f8rer fra omr\u00e5det. Dels for at hente empiri til strategi- og brandingprocessen, men ogs\u00e5 for at m\u00f8de akt\u00f8rerne og skabe en relation til dem. Derudover var det ogs\u00e5 et m\u00e5l for os at f\u00e5 akt\u00f8rerne til at deltage i vores SOS Limfjorden-projekt, hvor vi har f\u00e5et bevilliget midler fra Erhvervsfremmebestyrelsen til produkt- og forretningsudvikling,” siger Kristina Lehmann Schj\u00f8tt.<\/p>\n

If\u00f8lge Destination Limfjorden endte der med at v\u00e6re tilmeldt flere end 80 deltagere p\u00e5 det online m\u00f8de. Et m\u00f8de, der beskrives som et, der skabte grobund for\u00a0det kommende samarbejde.<\/p>\n

“Brandet kommer til at bygge p\u00e5 Limfjordens unikke styrkepositioner: Limfjordens oplevelser p\u00e5, i og ved fjorden, Limfjordens mad og gastronomi samt Limfjordens kultur og natur. Destinationen gl\u00e6der sig til samarbejdet og til at styrke den f\u00e6lles kernefort\u00e6lling,” lyder det i pressemeddelelsen.<\/p>\n","protected":false},"excerpt":{"rendered":"

NYK\u00d8BING: 80 deltagere fulgte med fra egne stuer, da Destination Limfjorden torsdag holdt kickoff-m\u00f8de for turismeerhvervet i de tre kommuner Mors\u00f8, Skive og Struer. M\u00f8det skulle oprindeligt v\u00e6re foreg\u00e5et fysisk hos Jesperhus, hvor det skulle sparkes i gang med netv\u00e6rket blandt de 64 tilmeldte akt\u00f8rer. Men p\u00e5 grund af stigninger i covid19-smittetal blev arrangementet afholdt […]<\/p>\n","protected":false},"author":8,"featured_media":34039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[171],"class_list":["post-34037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lokalt","tag-turisme"],"acf":[],"yoast_head":"\n80 deltagere til kickoff-m\u00f8de for Destination Limfjorden - Mors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kunmedierne.dk\/mors\/80-deltagere-til-kickoff-moede-for-destination-limfjorden\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"80 deltagere til kickoff-m\u00f8de for Destination Limfjorden - Mors\" \/>\n<meta property=\"og:description\" content=\"NYK\u00d8BING: 80 deltagere fulgte med fra egne stuer, da Destination Limfjorden torsdag holdt kickoff-m\u00f8de for turismeerhvervet i de tre kommuner Mors\u00f8, Skive og Struer. M\u00f8det skulle oprindeligt v\u00e6re foreg\u00e5et fysisk hos Jesperhus, hvor det skulle sparkes i gang med netv\u00e6rket blandt de 64 tilmeldte akt\u00f8rer. 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