{"id":183806,"date":"2026-10-13T12:05:46","date_gmt":"2026-10-13T10:05:46","guid":{"rendered":"https:\/\/kunmedierne.dk\/mors\/?p=183806"},"modified":"2026-10-13T12:05:46","modified_gmt":"2026-10-13T10:05:46","slug":"jesperhus-faar-ny-oeverste-chef-first-camp-group-henter-staerk-profil-fra-lego","status":"publish","type":"post","link":"https:\/\/kunmedierne.dk\/mors\/jesperhus-faar-ny-oeverste-chef-first-camp-group-henter-staerk-profil-fra-lego\/","title":{"rendered":"<SPAN>Jesperhus f\u00e5r ny \u00f8verste chef:<\/span> First Camp Group henter st\u00e6rk profil fra LEGO"},"content":{"rendered":"<p><strong>ERHVERV:<\/strong> Den 1. december tiltr\u00e6der Martin Aadal som adm. direkt\u00f8r for First Camp Danmark. Han f\u00e5r dermed ansvaret for den fortsatte udvikling af en dansk forretning med 14 First Camp-destinationer herunder Jesperhus, som i 2025 omsatte for ca. 260 mio. kr. og besk\u00e6ftiger omkring 120 fastansatte og 510 s\u00e6sonansatte.<\/p>\n<p>First Camp Danmark oplyser, at Martin Aadal har mange \u00e5rs ledelseserfaring fra turisme og oplevelsesbranchen. Senest kommer han fra LEGO Group, hvor han har arbejdet med den kommercielle udvikling af LEGO Discovery Centres internationalt. Tidligere har han blandt andet haft en r\u00e6kke ledende roller i og omkring LEGOLAND.<\/p>\n<a class=\"dvrt-link\" onClick=\"cdmtrack_click(104780,jQuery(this));return false\" href=\"https:\/\/www.spard.dk\/\"><img decoding=\"async\" style=\"width:100%;\" src=\"https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2023\/12\/sparekassen-dk-maj25.gif\"><\/a><script>cdmtrack_view(104780);<\/script>\n<p>Stillingen som adm. direkt\u00f8r for First Camp Danmark er nyoprettet.<\/p>\n<p>&#8211; Danmark er et vigtigt marked for First Camp, hvor vi b\u00e5de er den st\u00f8rste kommercielle campingk\u00e6de og gennem Jesperhus har en unik digital tilstedev\u00e6relse med karakterer, som f\u00f8lges af langt de fleste b\u00f8rn i Danmark. Vi er derfor meget glade for, at Martin har valgt at blive en del af First Camp. Han kommer med en st\u00e6rk kombination af kommerciel erfaring, ledelseserfaring og et indg\u00e5ende kendskab til den danske turisme- og oplevelsesbranche, siger Johan S\u00f6\u00f6r, CEO i First Camp Group.<\/p>\n<p>Som adm. direkt\u00f8r for First Camp Danmark f\u00e5r Martin Aadal det overordnede ansvar for den danske organisation og en central rolle i den fortsatte udvikling af forretningen p\u00e5 tv\u00e6rs af First Camp og Jesperhus.<\/p>\n<p>&#8211; First Camp har opbygget en st\u00e6rk position i dansk turisme og har b\u00e5de st\u00f8rrelse, ambitioner og nogle meget st\u00e6rke destinationer og brands. Samtidig er der et stort potentiale for at udvikle forretningen yderligere. Jeg gl\u00e6der mig meget til at l\u00e6re organisationen og destinationerne endnu bedre at kende og sammen med teamet forts\u00e6tte udviklingen af b\u00e5de First Camp og Jesperhus,\u00a0siger Martin Aadal.<\/p>\n<div id=\"attachment_148145\" style=\"width: 1242px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-148145\" class=\"wp-image-148145 size-full\" src=\"https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2025\/06\/Henrik-Munksgaard.jpg\" alt=\"\" width=\"1232\" height=\"822\" srcset=\"https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2025\/06\/Henrik-Munksgaard.jpg 1232w, https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2025\/06\/Henrik-Munksgaard-300x200.jpg 300w, https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2025\/06\/Henrik-Munksgaard-1024x683.jpg 1024w, https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2025\/06\/Henrik-Munksgaard-510x340.jpg 510w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\" \/><p id=\"caption-attachment-148145\" class=\"wp-caption-text\">Jesperhus&#8217; nuv\u00e6rende administrerende direkt\u00f8r, Henrik Munksgaard. Foto: Jesperhus<\/p><\/div>\n<p>Direkt\u00f8rskiftet sker i forl\u00e6ngelse af, at Jesperhus\u2019 nuv\u00e6rende administrerende direkt\u00f8r, Henrik Munksgaard, har opsagt til stilling og tiltr\u00e6der som administrerende direkt\u00f8r i Tivoli Friheden i Aarhus den 1. november 2026.<\/p>\n<a class=\"dvrt-link\" onClick=\"cdmtrack_click(104785,jQuery(this));return false\" href=\"https:\/\/www.facebook.com\/lyndrups\"><img decoding=\"async\" style=\"width:100%;\" src=\"https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2022\/02\/vip-lyndrups-rengoering.jpg\"><\/a><script>cdmtrack_view(104785);<\/script>\n<p>I forbindelse med offentligg\u00f8relsen af Henrik Munksgaards beslutning, om at opsige sin stilling, udtalte han i august 2025 f\u00f8lgende til KunMors:<\/p>\n<p><a href=\"https:\/\/kunmedierne.dk\/mors\/det-er-med-et-kaempe-bloedende-hjerte-at-jeg-forlader-jesperhus\/\" target=\"_blank\" rel=\"noopener\">&#8211; Der kommer nogle gange nogle muligheder, som man er n\u00f8dt til at forf\u00f8lge, og det her har v\u00e6ret s\u00e5dan en. Jeg har v\u00e6ret utrolig glad for Mors og Jesperhus. Der er virkelig noget unikt heroppe. Det er med et k\u00e6mpe bl\u00f8dende hjerte, for at sige det lige ud, at jeg forlader Jesperhus.<\/a><\/p>\n<p>Nu overtager Martin Aadal roret, og First Camp Danmark har dermed sat en ny ledelsesstruktur i s\u00f8en.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ERHVERV: Den 1. december tiltr\u00e6der Martin Aadal som adm. direkt\u00f8r for First Camp Danmark. Han f\u00e5r dermed ansvaret for den fortsatte udvikling af en dansk forretning med 14 First Camp-destinationer herunder Jesperhus, som i 2025 omsatte for ca. 260 mio. kr. og besk\u00e6ftiger omkring 120 fastansatte og 510 s\u00e6sonansatte. First Camp Danmark oplyser, at Martin [&hellip;]<\/p>\n","protected":false},"author":2507,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[159],"class_list":["post-183806","post","type-post","status-publish","format-standard","hentry","category-lokalt","tag-erhverv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jesperhus f\u00e5r ny \u00f8verste chef: First Camp Group henter st\u00e6rk profil fra LEGO - Mors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kunmedierne.dk\/mors\/jesperhus-faar-ny-oeverste-chef-first-camp-group-henter-staerk-profil-fra-lego\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jesperhus f\u00e5r ny \u00f8verste chef: First Camp Group henter st\u00e6rk profil fra LEGO - Mors\" \/>\n<meta property=\"og:description\" content=\"ERHVERV: Den 1. december tiltr\u00e6der Martin Aadal som adm. direkt\u00f8r for First Camp Danmark. 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