{"id":128165,"date":"2024-09-24T13:04:45","date_gmt":"2024-09-24T11:04:45","guid":{"rendered":"https:\/\/kunmedierne.dk\/mors\/?p=128165"},"modified":"2024-09-24T13:39:23","modified_gmt":"2024-09-24T11:39:23","slug":"vinkongerne-fra-mors-indtager-sverige","status":"publish","type":"post","link":"https:\/\/kunmedierne.dk\/mors\/vinkongerne-fra-mors-indtager-sverige\/","title":{"rendered":"Vinkongerne fra Mors indtager Sverige"},"content":{"rendered":"<p><strong>ERHVERV: <\/strong>Husker du Regin Bjerregaard Iversen og Bjarke Green Pedersen fra DR programmet L\u00f8vens Hule? P\u00e5 KunMors har vi skrevet flere artikler om dem.<\/p>\n<a class=\"dvrt-link\" onClick=\"cdmtrack_click(104787,jQuery(this));return false\" href=\"https:\/\/www.jyskebank.dk\/kontakt\/afdelingsinfo?departmentid=11890\"><img decoding=\"async\" style=\"width:100%;\" src=\"https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2023\/10\/260325JyskeBankMorsNy-1.jpg\"><\/a><script>cdmtrack_view(104787);<\/script>\n<p>Med en h\u00f8jesteretsdom i Sverige, der sidste \u00e5r fjernede Systembolagets monopol p\u00e5 vin- og spiritussalg, har Vinhuset.dk set sin chance for at ekspandere.<\/p>\n<p>Selvom svenskerne traditionelt har v\u00e6ret mere m\u00e5deholdende end danskerne, er det svenske marked i st\u00e6rk v\u00e6kst. Regin Iversen og Bjarke Green Pedersen er blandt de f\u00f8rste danske iv\u00e6rks\u00e6ttere, der nu kaster sig over det svenske marked med deres nye platform Dittvin.se.<\/p>\n<p>&#8211; De vine, vi f\u00f8rer, har vi eneret p\u00e5, og hele konceptet med smagekasser er nyt i Sverige, fordi myndighederne tidligere ikke har tilladt det. Den svenske befolkning er dobbelt s\u00e5 stor som her i Danmark, men hvor der herhjemme s\u00e6lges knap 120.000 flasker vin online om dagen, ligger det tilsvarende tal i Sverige p\u00e5 blot 50.000. Derfor er det et marked med uanede muligheder, og nu er vi blandt de f\u00f8rste til at introducere smagekasser for svenskerne, hvilket vi naturligvis har enormt store forventninger til, udtaler Regin Bjerregaard Iversen i en pressemeddelelse.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Fra hobbybutik til millionforretning<\/strong><\/p>\n<p>For blot f\u00e5 \u00e5r siden var Vinhuset.dk en lille hobbybutik, men takket v\u00e6re Regins og Bjarkes h\u00e5rde arbejde, samt en strategisk investering fra Morten Larsen, er det nu blevet til en blomstrende forretning. Virksomheden forventer en \u00e5rsoms\u00e6tning p\u00e5 75 millioner kroner i \u00e5r \u2013 en v\u00e6kst p\u00e5 hele 134 procent fra sidste \u00e5r.<\/p>\n<p>I Danmark har Vinhuset.dk allerede solgt 165.000 smagekasser i \u00e5r, og i sommerm\u00e5nederne r\u00f8g der hele 175.000 flasker ros\u00e9 igennem systemet. Med den succes i bagagen er forventningerne til det svenske marked h\u00f8je.<\/p>\n<a class=\"dvrt-link\" onClick=\"cdmtrack_click(104787,jQuery(this));return false\" href=\"https:\/\/www.jyskebank.dk\/kontakt\/afdelingsinfo?departmentid=11890\"><img decoding=\"async\" style=\"width:100%;\" src=\"https:\/\/kunmedierne.dk\/mors\/wp-content\/uploads\/2023\/10\/260325JyskeBankMorsNy-1.jpg\"><\/a><script>cdmtrack_view(104787);<\/script>\n<p>Regin og Bjarke deler ikke kun deres passion for vin, men ogs\u00e5 Mors og en us\u00e6dvanlig historie om deres partnerskab. Regin fort\u00e6ller om, hvordan Bjarke blev medejer:<\/p>\n<p>&#8211; Jeg manglede en chauff\u00f8r, og s\u00e5 spurgte jeg Bjarke, om han ikke kunne t\u00e6nke sig at blive ansat. S\u00e5 en dag gav jeg ham en konvolut, hvori jeg havde lagt en seddel, hvorp\u00e5 der stod, at jeg tilb\u00f8d ham at k\u00f8be 10 procent af virksomheden for 1 kr. Da han \u00e5bnede konvolutten, var han stille i fem minutter. S\u00e5 stille har han aldrig v\u00e6ret siden, fortalte Regin til KunMors sidste \u00e5r.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Et marked i forandring<\/strong><\/p>\n<p>Systembolaget s\u00e6lger ogs\u00e5 vin online, men de m\u00e5 hverken tilbyde smagekasser eller m\u00e6ngderabat, da de mener, det stimulerer til overforbrug. Vinhuset.dk har imidlertid ingen s\u00e5danne begr\u00e6nsninger, og det giver dem en unik position p\u00e5 det svenske marked, som de forventer vil vokse markant i de kommende \u00e5r.<\/p>\n<p>Med den nye svenske satsning og en solid opbakning fra investorer og det danske marked, ser fremtiden lys ud for Vinhuset.dk. De to vinkonger fra Mors er godt p\u00e5 vej til at erobre det n\u00e6ste kapitel i deres v\u00e6ksteventyr \u2013 denne gang i Sverige.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ERHVERV: Husker du Regin Bjerregaard Iversen og Bjarke Green Pedersen fra DR programmet L\u00f8vens Hule? P\u00e5 KunMors har vi skrevet flere artikler om dem. Med en h\u00f8jesteretsdom i Sverige, der sidste \u00e5r fjernede Systembolagets monopol p\u00e5 vin- og spiritussalg, har Vinhuset.dk set sin chance for at ekspandere. Selvom svenskerne traditionelt har v\u00e6ret mere m\u00e5deholdende end [&hellip;]<\/p>\n","protected":false},"author":2507,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[159,160],"class_list":["post-128165","post","type-post","status-publish","format-standard","hentry","category-lokalt","tag-erhverv","tag-handel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vinkongerne fra Mors indtager Sverige - Mors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kunmedierne.dk\/mors\/vinkongerne-fra-mors-indtager-sverige\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vinkongerne fra Mors indtager Sverige - Mors\" \/>\n<meta property=\"og:description\" content=\"ERHVERV: Husker du Regin Bjerregaard Iversen og Bjarke Green Pedersen fra DR programmet L\u00f8vens Hule? 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